Case Study 

Music, Marketing, Lifestyle, This is a research into the development of a particular person, group, or situation over a period of time. Published by SBX 

follow Me

Music is one of the oldest forms of expression and its effect on the modern-day is underestimated. From Rock and Roll to Early Hip Hop Music has always been used as a messaging tool that screams with volume.


Popular musicians such as Chris Brown, Rihanna, Lil Wayne & Bow Wow were all discovered young and exposed to the lifestyle of the music business. This generation of superstars marked the beginning of the YOUTH REVOLUTION.



Then came Soulja boy, Drake and many more young people getting the opportunity they deserved to showcase their talents. Arguably this is still one of my favourite music eras up to date, because of the creativity and development of fine music.

This was the first insight into music marketing and lifestyle, I was greatly inspired by their uprise and I was astonished at the impact it had on my generation of kids. We because Chris brown could move like Michael J, and we were in our feelings from Rihanna's belly dancing movements. 


That was 2005 and 14 years later, I can't believe how much music has changed. Influencers and creative styles such as Anderson paak , Asap Rocky, Hopsin, Tyler the Creator all inspired me to great depts.

More To Come.....



©2018 by Official SBX